1. Boosted Facebook Posts
Make the most out of your hit Facebook posts. Choose the ones that got plenty of comments and likes, and then boost them. Boosting means that the post would show up on the feeds of people you don’t follow. Just make sure the content is about your restaurant, and really did perform well among your fans.
2. Instant Messenger Ads
Are you familiar with instant messenger ads? This is a popular one among the social media advertising scene in Malaysia. This is a new kind of Facebook ad that appear only on the feeds of those who downloaded the instant messenger app. Its ad options include the following, and serves slightly different purposes.
- Messenger ads
- Sponsored ads
3. Engaging with Facebook Followers
For restaurants, social media management is an effective way for existing and potential customers to engage. Since you are driving more traffic to your social profile, there is no need to pay for each click just like what you would do with the usual ad.
4. Page Like Ads
Page Like ads is a socially acceptable approach to earn more likes. In this set up, you are not asking more likes. Instead, you are encouraging more people to check your brand because one of their friends liked it. This is the cheapest, easiest and effective ads for getting more audiences like your Facebook page.
5. Remarketing Ads
There are several wats to implement remarketing ads on Facebook. One good way is to upload a customer list on Facebook. Facebook would find customers, and then show them the ads. This would work well when your restaurant Facebook marketing strategy if you have a specific customer rewards program.